Facebook dating service
Tag your "datable" friends for others to connect with.
Users are also part-time matchmakers on the website because they will be facilitating introductions between friends.
The more friends you have on The Datable, the more singles you'll have a chance to meet.
The Datable team believes adding a social layer to online dating and matching individuals with non-strangers is the future.
The most expensive option is Casanova, which also comes with a 10-minute pep talk before a first date. The majority of this cash is spend on the ads themsleves but Lovebook makes a small profit on each campaign.
"We have no overheads," says James, who is the sole full-time employee of the company.
It's more of a recommendation to your single friends.
Why should singles use The Datable rather than more established rival services?